Primerica Financial

 


 




Primerica Financial Business Review

Posted by Dr. Charlie Smithdeal




Background:

Primerica’s roots date back to 1977 when the company launched with a vision to transform the life insurance industry, and today is a publicly traded company.  Primerica’s original philosophy was to encourage families to purchase affordable term life insurance so they can get the protection at a price they can afford and have more money to invest in their family’s future.  Today the company offers a wide range of insurance, financial and legal services through its independent representatives.  The company is headquartered in Duluth, GA.


Products:

Primerica specializes in insurance products, debt reduction products, investment vehicles, and legal services.


Strengths:

  • Established company with long history in the insurance and financial services space.
  • Appears to have a good standing and large support staff at corporate.
  • For the right person into insurance and financial services this could be strong.
  • Would ideally be a long term payout opportunity as a successful representative grows their client base.


Weaknesses:

  • Lack of Marketing... utilizes the Friends and Family approach.
  • Requires licensing and extensive training to successfully market the products and services.
  • You can only sell in the state you are licensed, thus restricting growth.
  • For persons in the financial services industry this could be a good fit, but could be more of an ‘education’ for the uninitiated.
  • Although the need for these services is high, current economic conditions could make this a tough haul among the middle class.


Primerica Financial Business Rating (High Score is 10)

5.3


CONCLUSION:

In conclusion, Primerica appears to have a strong product suite, and the potential for the right persons to develop a successful independent insurance and financial services business.  However, for those new to such an industry, the learning curve may be too long for them to survive without sufficient start up funds and time.  Primerica is a direct sales company dressed as a network marketing company.  We recommend that do your due diligence in further researching Primerica, and look at this opportunity with eyes wide open.


 


 


Over 100 Industry Analysts Agree
The 2012 #1 Home Based Business!


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The #1 Home Based Business Revealed.
Over 100 Industry Analysts Determined,
Now You Decide...

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