Cutco

 


 



Cutco/ Vector Business Review

Posted by Brett Martin




Background:

Cutco is a US based company, which manufactures high-quality cutlery, kitchen tools, cookware, and more and offers free sharpening for life on its knives.  The company also offers very strong customer satisfaction offers on all its products.  Cutco products are marketed exclusively through direct sales by a company called Vector Marketing.  Vector marketing is a part of or connected directly to Cutco, and has annual sales of over $200,000,000 in the US and Canada.  The companies together have 200 offices throughout North America.  They are headquartered in Olean, NY.


Products:

Cutco sells high-quality cutlery, cookware, kitchen tools and accessories.


Strengths:

  • Cutco and Vector appear to be a very strong combination in the direct sales industry.
  • Vector has extensive training programs to educate their representatives.
  • There appears to be great opportunity for advancement, for both students and older individuals.
  • This is a top notch direct sales company that will be right for many.


Weaknesses:

  • This is definitely direct sales, and is based greatly on referrals from friends and customers.
  • Seems a very rigid sales process, but one that is highly successful for many.
  • This if not for the timid, and representatives need to be comfortable working directly in peoples homes.
  • Lack of a true marketing strategy, thus puts more pressure on the Cutco Consultant to generate their own leads

 


Cutco/ Vector Business Rating (High Score is 10)

6.5


CONCLUSION:

In conclusion, Cutco and Vector have created a powerhouse direct sales company that has a long history of success.  They have a strong focus on college students working in the summer and being able to advance with the company.  Persons who want more responsibility, and income, can grow their Cutco business to a point of independent business ownership.  We recommend as always to do your due diligence  on the company, and particularly find out about the compensation plan.


 


 


Over 100 Industry Analysts Agree
The 2012 #1 Home Based Business!


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The #1 Home Based Business Revealed.
Over 100 Industry Analysts Determined,
Now You Decide...

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