Ambit Energy

 


 



Ambit Energy Business Review

Posted by Lelia Raynal




Background:

Ambit Energy was founded in early 2006 as a result of 'energy de-regulation' opportunities.  Although they are only doing business in 5 states at this time, they are racking up revenues of nearly $500,000,000 at the time of this review.  Ambit has an interesting value proposition, in that electricity and natural gas are commodities, that everyone requires one or both of.   It is a referral based model, or network marketing model, that ultimately can deliver free energy services, and even income, based on the chain of customers/independent reps one can develop.  However, one should look at the cost of creating the customer base, vs income potential as well as the ‘growth’ plans of the company.  The company is headquartered in Plano, TX.


Products:

Ambit Energy provides retail electricity and natural gas services.


Strengths:

  • Commodities that everyone requires anyway.
  • Similar to the ADT model, where if you can refer others you save money and make money.
  • Been in business for over 6 years.
  • Some simple, even serious income potential based on the commodity 'energy.'


Weaknesses:

  • Limited number of states you can market in at this time.
  • Takes a minimum of 15 customer referrals to see any savings.
  • Weak marketing strategy, uses the 3-Foot Rule.
  • Could be another 'NFL' Club, (no friends left) if the value proposition isn’t strong enough.

 


Ambit Energy Business Rating (High Score is 10)

5.3


CONCLUSION:

In conclusion, AMBIT looks strong, and has some serious potential in the 'de-regulated' energy market.  They have a limited service area at this time, and to spend money to develop customers in areas where you may not live could be expensive.  Seems an intuitive concept that customers, friends, family, could easily embrace.  However, as with other companies offering 'commodoties' that we all need and use, without a substantial savings, or service offering that surpasses what a customer currenlty receives, could be a high fallout of customer base in a competitive 'energy' commodities market.


 


 


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Now You Decide...

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